7 Ingenious Ways to Increase Website Traffic

Every business owner, admit it, wants to increase website traffic quickly.

Whether your website is brand new or five years old, if you've never considered how to increase traffic, chances are people won't find it.

99% of blog posts never get read. Business websites that do not have blogs often perform even worse. However, there are other ways for your target customers to find you.

These 7 clever techniques will increase website traffic fast.

1. PPC Ads (Extremely Fast!)

Let's begin with the quickest way to increase website traffic. This is PPC. PPC, or pay per click, is when you pay a search engine, such as Google, to display your ad in the search results in a special and prominent section for ads.

A search engine accounts for more than half of all website traffic. So if you need to increase website traffic quickly, this is the place to be. Ads will appear in nearly half of all query results. Your competitors are advertising here if you are not.

2. Social Media Advertising

PPC and social media ads are similar. The main difference is that you're using the social media platform's data to target ads to the right people.

The exception is Pinterest, which, like Google Ads, is keyword-based.

But why is social media so important?

There are approximately 3 billion active social media users worldwide. That equates to a 42% market penetration rate. 50% of people use Facebook on a daily basis.

That is more people than currently watch television.

If a person has access to the Internet, they will have one or more social media accounts. Your ideal customers have arrived. But are they purchasing?

41% of people say they use the Internet to communicate. 40% want to be kept up to date.

39% use it when they are bored and want to be entertained.

The eighth reason people use social media is to learn about new products and services that they might want to purchase.

50% of people believe that social media is the best place to show them an advertisement. 57% believe social media advertisements are more relevant to them. That is why they enjoy it.

However, advertising on social media is not the same as running a radio commercial. Here's what you need to know about using social media ads to boost website traffic quickly.

3. Promoted Posts

Do you already have a popular post among your social media followers? Boost that post to get the most out of it. Consider your social media followers, in addition to potential customers, as a testing ground.

If they enjoy something, it is likely that your target audience will as well. Platforms such as Twitter, Facebook, and Instagram will allow you to send the post to a larger audience of people who share your interests.

You can create a lookalike audience of your followers. To re-engage your existing customers, you can upload your own list of contacts. Alternatively, select traits and locations to target in the same way that a regular ad would.

However, not every successful ad is worth boosting. Remember, your goal is to quickly increase website traffic. Let's take a look at what makes a good boostable post.

Criteria for Post Promotion

The post was well-liked by your followers. If you don't have many fans already, you can use boosted posts to gain more.

They are directed to your website by the post. To engage in between original content, you may share the content of others on social media. However, don't pay for other people's free advertising by boosting a post that links to someone else's site.

A video or image is attached to the post. Visual posts have a 650% higher engagement rate.

It is more appealing to a larger audience. If the post was about an employee of the month or a past contest, it might not appeal to a larger audience. It piqued the interest of your followers because the post was of particular interest to them.

4. Posts on Social Media

If you already have a social media following, this is one of the cheapest ways to quickly increase website traffic. Of course, time is still an issue.

Use a great headline and image/gif to share content on your website. If you don't already have a social media following, it's time to start one. When you have something to share, you can reap the benefits of an instant audience.

Here are some important best practises to follow in order to increase website traffic quickly through social media posts.

Best Practices in Social Sharing

Don't be pushy. Direct links to your product or service pages should be avoided at all costs. Instead, get people interested in your site's great content. Alternatively, direct them to a landing page with a special offer reserved for your fans. Direct promotion should be kept to a minimum. This is the social method of promoting your website.

Create Captivating Headlines. Don't just share and hope that people will click. Investigate what makes a good headline and use analytics to determine which headlines perform best.

Make use of images and videos. When there is an image attached to a link on Twitter, people are 18% more likely to click on it. Remember that people have access to an infinite amount of content. You have less than 2 seconds to catch someone's attention. A visual is the only way to hold someone's attention long enough for them to listen to what you have to say.

Be consistent and time your posts. Do you put off all social media tasks until Saturday? You'll get mediocre results. Regular sharing is the only way to engage and keep people engaged.

Make use of social media automation. Use automation if you have trouble managing social media on a daily basis. This is not the optimal solution. It is best to monitor social media on a daily basis. However, it is a good start. When working with a social media management company, make sure you have complete monitoring.

5. Email Marketing with Permission

We're talking about how to boost website traffic quickly. The method that will work best for you is determined by the tools at your disposal. In the long run, some methods are far more cost-effective. They are more effective in the long run when used as part of a comprehensive traffic-driving strategy.

Email subscribers are three times more likely than non-subscribers to share your content. Email, according to 88% of retail marketers, is the best way to retain customers and keep them buying more. Email has a 44:1 ROI, which far outperforms any other channel.

Create an email list of people who are interested in your brand for permission-based email marketing. Then, on a regular basis, send them content to nurture that relationship.

Permission-based email is the preferred method of communication for 77% of consumers (and 86% of B2B buyers). Let's look at the most effective ways to use email to drive website traffic.

6. Marketing Through Influencers

Do you want to quickly increase website traffic? Employ an influencer. An influencer is someone who already has a large following and clout among your target audience. They will usually share something with their social media followers.

Think "superstar" differently than an NBA player. Think more practically to get influencer marketing without spending a million dollars.

It could be as follows:

In your industry, you are not a competitor.

Celebrity in the community

Expert in the field

Someone who is compatible with your brand (they are not confusing or harmful to each other's fans/customers).

There are now tools available to help you find these influencers. NinjaOutreach and Awario allow you to search and filter influencers to find those who are a good fit for your brand. It's also a good idea to look into their social and other online activities first. What are the topics on which they usually write or speak? And how do they interact with and engage their fans? These factors should be considered when looking for the best influencer to represent your brand.

Make contact. Request that they share your website with their followers. They may request compensation. Don't pay anything out of the ordinary. But do recognise their worth. Even if it only takes 2 seconds to share something, they've spent time building a following.

7. SEO

SEO is the most effective way to increase website traffic. It improves your search engine visibility. It's the best because it provides long-term, sustainable results while requiring ongoing SEO maintenance. However, it is not as quick as the other options we have given you to increase website traffic quickly.

If you're considering SEO, here are some things you should know.

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